For the worldwide launch of Diptyque’s new La Droguerie product range, we created a strategy and a complete programme consisting of 3 parts: a campaign by Nacho Alegre, a series of images for social media by François Coquerel and a series of illustrations and several animations. 

For those illustrations and animations, we worked with illustrator Dawid Ryski and animators from Full Metal Jacket studio, featuring the different cleaning products and characters in the different rooms of the house. These illustrations also helped us to define the visual and creative direction of the press kit and envelope.