Her Line was created for the modern woman in 2014. Through carefully considered fabrics and quality construction, each piece imbues a sense of timelessness and tactility and is inherently effortless and easy to wear. At the heart of the brand is a commitment to producing high-quality garments locally as each piece is designed and made in Australia.

The idea for their branding was to create a timeless logo and elegant visual language that would work equally well for their swimwear and the clothing line they were developing. The papers and packaging materials were carefully selected to maintain a tactile yet discreet presence throughout unpacking. To finalise the experience we worked with illustrator Petra Börner by creating three unique Thank You posters.

For the launch, photographer Virginie Khateeb succeeded in capturing a series of strong, feminine images in a contemporary townhouse.