For the launch of Diptyque’s new La Droguerie household collection, I was asked to define a strategy and visual direction for the entire program. We came up with a series of characters made up of kitchen and cleaning accessories that would become the heroes of the campaign.

For this first chapter, with photographer Nacho Alegre and set designer Laura Doardo, we produced a set of visuals for the global launch of this campaign, including posters, visuals for social media and various printed materials.